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The ROSStore Sign Improvement Program is a funding program to support businesses in Roslindale Village in obtaining new or updated signage for their storefront. Eligible businesses may apply for funding of up to $1,000 to be put towards a new sign for their storefront.


  • Business must be a legal business entity with physical operations and a commercial storefront location in the Roslindale Village catchment area. Individuals will not be eligible to receive funding.

  • Business must not be part of a chain, franchise, or business with over 3 locations, or an employer with over 100 employees.

  • Business must be a private for-profit or non-profit organization. Public sector organizations will not be considered.

  • Business must not be a temporary installation or pop-up.

  • Business must hold a written lease or sublease to their physical location and have the authority to procure and install their own signage. 

Preference will be given to ground floor businesses, and priority will be given to businesses with no signage or substandard signage. Preference will also be given to businesses that have demonstrated interest in investing in their brick and mortar site. Geographic location within Roslindale Village will also be considered, as we aim to spread this funding to different areas within our catchment. 

Please note: Businesses who have already started the process for their sign improvement project may still apply, as long as the project is not already complete and paid for. RVMS is not able to fund any signs that have previously been purchased or installed. Approved businesses must have a signed ROSStore contract before purchasing their sign.


We hold two rounds of applications per calendar year. The application is currently closed. The next round of applications will open on or around August 1, 2024. 

  • Next application deadline: September 1, 2024

  • Responses will be sent out by: September 30, 2024

Please note: Upon approval, businesses will have 45 days to submit a contract with a signage company prior to receiving payment. Upon payment, businesses will have 90 days to install a new sign.

The following application deadline will be March 1, 2025.

For reference, see The City of Boston's ReStore Program. While you do not need to apply for the ReStore program in order to apply for ROSStore, there are resources here that may be useful to you, like the City of Boston's Design Guidelines, and more.

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